Y’amour stands for love, in everything they do. Love for makeup, the world, feminine power and for you. Y’amour wants to enrich you with a luxurious make-up line that is oriented to the winged goddess Nike. She represents victory & strength. Two things every woman has in her and should show. Y’amour gives this translated goddess a face….your face. Y’amour make-up makes you feel invincible and powerful.